MTV is a TV channel that all the 90's kids know, but that lost its glory in recent years.
My primary purpose is to design an online dashboard that will be more approachable
to a younger audience.
My Role
Branding, Visual Design, Interface Design, and Concept development for this project.
The project was part of a UI Bootcamp led by Ronit Klein
at Create School
The main problem is that nowadays, the MTV brand is nothing more than nostalgia. No one goes and watches MTV get the latest music videos, like in the old times. It is more focused on cheap reality tv shows. My main goal while creating this project is to bring MTV its glory and make it a "hitmaker" again.
While working on the project, I came to understand how difficult it is to maintain a relevant brand, that every brand should maintain a digital presence and never give up the ability to innovate.