Birkenstock

An e-commerce platform for the vegan collection of the classic leather shoe brand "Birkenstock."
My Role
visual and interface design

The project was part of a UI Bootcamp led by Ronit Klein at create school
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The challenge I was trying to solve is creating a platform celebrating vegan products of a brand associated with leather products and reaching new audiences who fit the "vegan-friendly" niche.
While working on the project,
I learned a great deal about the world of e-commerce - from existing patterns that we should not change to confuse the customer to places where we as a brand can afford to express ourselves and our values.
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